Rethinking Valentine’s Day with Shoutable Billboards

Posted on

Valentine’s Day is an occasion to celebrate all types of love, where gift-giving is an essential ritual to express one’s affection, usually in the form of chocolates, jewelry, flowers, and gift cards. According to the NRF and Prosper Insights & Analytics annual survey, consumers spent an average of $175 on gifts in 2022. Interestingly, more than 30% of participants intended to opt for experiences instead of physical gifts – likely due to the outdoor resurgence as a result of the pandemic. 

Amplify Your Love on a Billboard

One way people can celebrate Valentine’s Day this year is with the unique gifting experience of digital billboards. Shoutable has made it possible to purchase some of the biggest customizable canvases in the world to declare one’s love! In just a few clicks, one can publicly proclaim their adoration with a short and sweet message and photo, choose a location and time, and voilà, they are all set! The journey to purchasing a billboard is a quick, easy, and stress-free user experience, and you do not have to spend big to make a lasting impression! For just $45, you can choose from thousands of digital billboards across hundreds of U.S. cities to share a remarkable and impressive gifting experience with that special someone. Users can take it a step further by sharing their Valentine’s Day content to social media platforms for their online community to see. 

Companies Create a Lasting Connection with Shoppers 

Shoutable isn’t just making billboards accessible to everyday consumers, it is also enhancing the brand <> consumer relationship. Brands can fuel customer loyalty, drive brand awareness, and boost sales with the power of Shoutable and incorporating branded user-generated content onto digital billboards! 

For example, a jewelry store in a shopping mall can purchase a package of branded shouts and influence customers to share their purchases on a specific billboard screen directly outside store on a digital screen positioned inside the mall. In return, consumers can have a unique and memorable brand experience while being the star of the company’s campaign while the jewelry company can drive potential customers into their store and increase business outcomes before, during, and after Valentine’s Day.

Brands can also utilize Shoutable’s packaged shouts to boost authenticity and spread virality online. Blending huge billboards, user-generated content, and the ability to share on social media can generate a ton of interaction online and offline, while creating a multifaceted marketing strategy for Valentine’s Day.  

A chocolate company can create a viral Valentine’s Day campaign by encouraging customers to tag and share their branded billboard photos on their social media platforms! This UGC campaign can improve sales and create a series of aspirational and authentic customer photos that can be used on the chocolate brands gallery site.

Whether you are a consumer looking for a unique gift or a brand looking to give more love to their loyal customers on Valentine’s Day, Shoutable is here to create a tighter-knit consumer-to-consumer or consumer-to-brand relationship offline and online! Everyday people can announce their love on one of the biggest screens in the world and companies can generate brand awareness, drive social buzz, and increase sales while making their customers the star of the show! If you’re ready to make it official this Valentine’s Day with Shoutable, our team is prepared to help you. Contact us today.