MediaPost: TikTok Stars Partner With Startup, Invite Fans To Send Mother’s Day ‘Shouts’ On Digital Billboards

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Famed social media personalities Charli and Dixie D’Amelio, are celebrating this Mother’s Day by partnering with Shoutable, a startup that is inviting anyone to share personal messages on full-sized digital billboards across the country. 

As seen in the D’Amelio’s TikTok video, Shoutable provides pre-made templates so users can send Mother’s Day “Shouts” by adding a photo and message directly on their phones. 

Users can then determine the locations of the boards they choose to display their Shout on, as well as the time frame those Shouts will run.

Shoutable was founded earlier this year by a group of ad-tech and ecommerce entrepreneurs at Las Vegas-based advertising agency Adomni. The startup partnered with Lamar Advertising Company, which helps users’ messages to appear on over 1,600 digital billboards in 42 states across the U.S.

“We’re very excited to work with Dixie and Charli D’Amelio on the launch of Shoutable,” says Jonathan Gudai, CEO of Shoutable. “The ability to bring this digital technology into the hands of their millions of fans, as well as everyday consumers, is groundbreaking.”

Following this launch, Shoutable says it plans on expanding its presence to more than 500,000 digital screens and 10,000 large format billboards in 28 countries and 10,000 cities worldwide. 

Templates will also vary beyond Mother’s Day themes, spanning holidays, birthdays, anniversaries, graduations, special occasions etc. 

A portion of Shoutable’s revenue will be donated to the National Breast Cancer Foundation for each @Shoutable mention or tag across its social media platforms.

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