Forbes: Educating The Digital Space With Community Oriented Messaging

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The world that emerging generations live in is fast becoming a digital environment filled with a mixture of social interaction and learning. With parameters examined by MIT’s Social Media Summit, experts are researching ways to guardrail against negative learning impacts shaping students. While some educators remain reticent to incorporate social media in the classroom, others recognize the value of bringing the world their students communicate with to the learning arena.

According to an Education Corner article on social media, if the objective is for students to engage and take ownership over their learning, teachers need to adapt practices and live in a world of students rather than expecting them to live in theirs. For many students, their lives are an interconnected menu of influences from popular media, gaming, and entertainment that shape pursuits.

As the world of learning opens up to different paths, such as entrepreneurship classes and other opportunities, the stories of those who have shaped the digital landscape can act as learning tools in and of themselves.

Jonathan Gudai, the CEO of Adomni and Shoutable, is quickly becoming the conductor of messages seen all around the world. He is at the forefront of out-of-home digital billboards. Gudai connects a sense of authenticity with inclusive hyper-relevant approaches that give back to the community while speaking to the next generation of native digital users.

Gudai possesses a youthful enthusiasm for entrepreneurship. Housed in his Las Vegas office is the original basketball court from Space Jam 2, the sequel to the Michael Jordan original starring Lebron James. One might ask, “How does someone come into possession of such an extravagant media collectible?” Especially from a movie that conservatively grossed upwards of $264 million, according to CNN reporting. The answers might lie in Gudai’s approach to life and knowing the right people at the right time.

Spending time with this very humble, uber-successful business owner suggests he isn’t an ‘aw shucks’ guy but rather an entrepreneur unafraid of risk with an eye for future consumer desires and habits.

This reporter wanted to dive deeper with ‘Mr. Unassuming’ to gauge the impact digital is having as it broadens its respective reach to social and mobile digital screens.

Rod Berger: When did you feel comfortable in your skin? When did you walk into environments knowing you didn’t have to fake it? At what point did you say to yourself, “If this doesn’t come through, fine by me. I know who I am as an entrepreneur?”

Jonathan Gudai: Great question. I think you have to go way back. My entrepreneurial journey started when I was a kid. My parents instilled the importance of hard work. For me, entrepreneurship comes out of the passion you bring to whatever you’re doing.

When I was very young, I went to art festivals and worked as a pretzel boy or a lemonade salesman. It wasn’t necessarily for the money. It was more about getting out there, meeting people, learning the importance of hard work, and then having the freedom to choose how I wanted to spend the money, even going back to 12 years old.

There’s a love of the game, whatever that means personally at whatever stage of your life. Not necessarily what comes from the financial benefits, but more just pouring oneself into whatever interests you have and doing it with great passion.

Berger: Do you think being public and communicating with other people was the secret sauce? Don’t you get confidence when you start to do that, even if you make mistakes?

Gudai: The number one thing is being curious and putting yourself out in various positions that enable you to grow as an individual. There are learning curves for anything in life but recognizing that success is not linear and 90% of it is just showing up and being there.

I grew up in a family with many successful people, from real estate to technology, and I wanted to learn from them and what made them successful. It’s not necessarily something you can read in a book or see in a television show, but you have to go and do it.

Out of college, I had ‘side hustle’ businesses and passionate pursuits from the exploration of life. I wasn’t settling for levels of success but a desire to look across a broad spectrum of different things. I grew up in South Florida and went to Perth, Australia, where I attended school, engaged in extreme sports, and fell in love with surfing. I acquired a zest for life that carried over to entrepreneurial efforts.

I think the most successful entrepreneurs are the ones that realize there are so many levels and so much to learn through the commonalities in life. Thinking of Shoutable and Adomni, much is built on a foundation with the same common ground and embracing the idea that there’s always a better way. There are so many ways to touch people’s lives in interesting and unexpected ways. It’s not necessarily how you might expect it to unfold. But it presents itself when you’re out in the entrepreneurial market.

Berger: Let’s talk about reading a room. Lamar Advertising is well established and has been around for years. I think that you and your team would have to remain poised and confident in presenting to a well-established company. Talk about understanding the pacing and rhythm of your presence when in the room with others.

Gudai: That’s a significant point. Authenticity, in terms of social media and in general, is something people feel in a room. It comes down to projecting your ideas, listening to others, and factoring in what they’re trying to do. Lamar has been established for over 100 years, but they operate very much like a startup.

As an entrepreneur, you are always open to exploring new avenues. So being in the room, we are very clear with our intentions, and we recognize that all the answers might not be upfront, but you have an intense desire to prove value.

With Lamar and Shoutable, it’s a win-win. There’s unsold ad space on digital billboards. We’re helping to monetize in a new way that also gives back to the community. There’s a positive benefit of people being able to put out their ideas and express love for family (birthdays, anniversaries, and other special occasions).

Authenticity is built-in. It’s not just trying to make money; it’s creating an environment where the consumer wins, the billboard company wins, and we get to be the facilitators of experience. Being open, transparent, and candid has always helped me win over the trust and have people say, “It’s never been done before, but let’s give it a shot.”

Berger: Let’s talk about Shoutable and the landscape. There’s a combination of out-of-home and digital. There is Lamar Advertising and billboards, and also the social media component. I thought of Tom Cruise in Minority Report and scenes where he’s walking and seeing digital ads popping up in the airspace. I’m wondering, is that the world we’re entering? Or is that too Jetsons-like?

Gudai: From a technology perspective, the screens and the connectivity are there. With Adomni and now Shoutable, over 500,000 connected digital screens are in the physical world. There are billboards, like the Lamar ones for Shoutable, shopping malls and gyms, subways in New York, and urban panels.

Digital signage has emerged throughout our life, becoming such an inexpensive and powerful communication platform. Advertisers and now consumers can use it in new ways.

The hyper-relevancy you referenced in Minority Report of recognizing an individual in front of a screen and recommending a product of interest is not futuristic. The key is what we call personalization at scale. Most digital out-of-home is not a one-to-one medium, like your phone or laptop. But the ability to still have the right message delivered at the right time is something that continues to get more normal in today’s day and age.

There are examples from the advertising side. Let’s say there’s an NBA game; a sportsbook can put up who’s playing, the odds, and a QR code for easy scanning and placing a bet. At the moment, a person might be thinking about the game and that hyper relevancy is here today.

Also, let’s say it’s raining outside. Pizza companies can start triggering ads to play because who wants to go to the grocery store and shop and cook a meal that night versus ordering pizza? There’s a considerable correlation between pizza and rain.

It’s all anonymized. So it’s all consumer safe. Knowing who travels past screens and optimizing what to say at specific times is now available. So, it’s a truly connected ecosystem, where out-of-home is now on par with digital online to deliver a relevant message.

Berger: Let’s talk about borders. You’re in a world where technically, it seems like there are no borders. So how do we understand where this can go? How do you keep yourself in a limitless state of mind so you don’t miss a creative opportunity to expand the field of play?

Gudai: Looking at the growth of Amazon and Google, we live in a world where we want hyper relevancy. We value advertising as long as it is something that you would have potential interest in a product or service. Many things are dynamically happening around us and through our devices. The technology is finally here to take those and put them in front of people in a way that can create value.

Of course, there is the creep factor to consider where you don’t want it to become too hyper-relevant that it crosses a line. Out-of-home is unlike other ad mediums; you don’t have to apologize because it is a part of the overall media. Subways look better with out-of-home rather than the old white tile look. Consumers can engage with it, and it happens just to be there.

There is a responsibility with technology providers, media owners, and those operating the screens must have where privacy, and people’s personal data needs to be respected. But there’s also an element of providing a new TV show, the day it came out for someone who was thinking about it and would want to watch that night. You create value and timeliness by putting the right message at the right time.

Ultimately, I believe it’s what advertising should be about. It’s entering the physical world. Until now, it’s been broadcasting big messages. Now it’s about hyper-relevant, timely things that go on and off based upon signals.

From an entrepreneurial standpoint, I think it starts with asking, “How can I create a better experience and explore different approaches?” Some ideas may work, others won’t. But If you are learning, measuring, and adapting, you find the ones that work.

Learning environments have historically been controlled within the confines of a physical classroom by the designated teachers in our schools. Gudai and the ad industry have cracked a digital code and are now providing experiences that, one day, may impact the very way our children and students ‘download’ learning.

Consumer experiences will most likely grease the wheels for the inevitable and ubiquitous message landscape that will eventually find its way into schools akin to the early days of the iPhone and tablets. Gudai is giving all of us a preview into a limitless space where communication is the foundation and digital boards are the canvas.

Gudai comes across as the dad I might accidentally meet at a kid’s birthday party on a random Saturday in suburbia, U.S.A. Affable and genuinely interested in others, he represents entrepreneurs who aren’t all about themselves. Rather, Gudai is an experienced interpersonal professional who understands projects, partnerships, investments, and companies are better when collaboration is the ‘point guard’ on the team.

Ask Gudai to play a game of H-O-R-S-E on the Space Jam 2 court, and you’ll get a Price Is Right, “Come on Down!” and feel oddly at home.

If the world continues on the same digital glide path influencing experiences, communications, and behaviors, it is comforting to know the conductor acts more like a teammate.

The next time your eyes fixate on a digital board across the country, just think of Gudai sinking an unrealistic shot to place his opponent firmly on the ‘horse.’

Interviews have been edited and condensed for clarity.

Read full article on Forbes

Forbes: Shoutable Is Taking The Shout-Out Into The Real World

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When you think of billboards, you don’t usually think of influencers or tech. But the advertising tech company, Shoutable, is reinventing how digital billboard space is bought and sold.

Shoutable launched on Mother’s Day and they allow people to purchase digital messages that appear on billboards across the U.S. These messages, called Shouts, take a quick post that would have gotten an average amount of eyes online and makes into a full-blown spectacle.

It gives smaller creators, and advertisers, a platform to make a statement in real life.

It also helps the billboard owners, and operators, earn more revenue. “They can earn two to three times more revenue for the same digital plays because the buyers are purchasing smaller amounts of time and are focused on the impact of their Shout, not on advertising metrics, like share of voice percentage or CPM,” explained Shoutable’s CEO, Jonathan Gudai.

For the launch, Shoutable partnered with the Lamar Advertising Company, starting with 1,600 digital billboards across 42 states in the U.S. Through a simple, credit card enabled e-commerce buying process, billboard space was sold in $40 packages comprising 10 billboard plays (Shouts) within a 10-minute window.

The TikTokers, and the larger influencer community, are already giving it their seal of approval.

TikTok superstars, Charli and Dixie D’Amelio, partnered with Shoutable for its Mother’s Day launch. The duo surprised their Mom with a collection of Mother’s Day Shouts.

Charli D’Amelio said “Shoutable has opened up the world of digital billboards so anyone can post content in the real world. We’re excited to be part of the Shoutable launch just in time for Mother’s Day!”

The D'Amelios in front of their Shoutable billboard
Charli and Dixie D’Amelio, with their Mom, Heidi, standing in front of their Shoutable billboard.

The Mother’s Day launch featured 30 different message templates, in both English and Spanish, which could be personalized with names and photos.

Ian Dallimore, Vice President of Digital Growth at Lamar Advertising said, “Adomni (the parent company of Shoutable and their B2B brand) and Shoutable are changing media as we know it. Shoutable has blurred the line between advertising and social media, allowing users to share their messages both on large digital screens in the physical world, as well as on their small screens on their favorite social media platforms. We’re glad to be at the forefront of this new technology, with our partner Shoutable.”

“This Mother’s Day, we witnessed the power of billboards to bring immense creativity, joy and pride to so many people. Seeing your own content, on a digital billboard, is exhilarating and you quickly feel the urge to share that feeling with as many people as you can. Shoutable’s mission is to make that possible in social media, in a frictionless way,” said Jonathan Gudai, CEO of Shoutable.

It seems like every creator or celebrity want to do the largest events possible; whether it’s a launch of their new product line or a gender reveal. So, it only makes sense to bring those events to real life; instead of just living on social.

They are giving both large and small creators the space to be seen and heard, while also giving advertisers a completely new revenue stream.

Maybe I’ll get some Shouts to see if I can get some new followers. I can definitely use some. And I’ll bet you’d like some more too.

Read full article on Forbes

Off The Strip: TikTok Celebs Dixie and Charli D’Amelio Help Launch Shoutable for Mother’s Day (2022)

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There are several ways to say Happy Mother’s Day, but there’s nothing quite like dedicating an entire billboard to mom. Las Vegas is among the cities participating in the launch of a new technology service, Shoutable. 

TikTok stars Dixie and Charli D’Amelio partnered with Shoutable, a digital billboard company, to help create a new personable way to share messages with friends and family.

“We’re very excited to work with Dixie and Charli D’Amelio on the launch of Shoutable.” says Jonathan Gudai, CEO of Shoutable in a statement.

He continues. “The ability to bring this digital technology into the hands of their millions of fans, as well as everyday consumers, is groundbreaking. Now everyone can share a #ShoutYourLove message to their friends and family in a new and unique way that has been off limits to the general public until now.”

Through Shoutable’s online platform, users can easily post a message on a billboard in town. The platform provides pre-made templates that are customizable, which includes the option to add a photo and a message.

@charlidamelio dixie and i got our mom a billboard for mother’s day on @shoutable.me!! link in bio to get your own #shoutyourlove #shoutablepartner ♬ original sound – charli d’amelio

How Does Shoutable Work?

The process is simple and only takes a few clicks. First, make a special message for mom. Second, pick a location with an available digital billboard. The website utilizes a map tool to provide a smooth process. Finally, choose the time period that you want your shout out to be displayed.

All of this sounds pretty swell, but I’m sure the next question you’re about to ask is how much? This grand gesture is priced at $40 for 10 Shouts for a 10 minute time frame. The billboard image also has the ability to be shared across all social media platforms.

Lamar Advertising teamed up with Shoutable to expand the reach of their launch just in time for Mother’s Day. Due to this collaboration, they are providing over 1,600 digital billboards in 42 states in the U.S.

A Portion Of The Proceeds Goes To Charity

A portion of the company’s revenue from the launch will go to a good cause. Shoutable is donating part of the proceeds to the National Breast Cancer Foundation. Every time they receive an Shoutable mention or tag on their social media channels, they make a contribution.

Want to create a billboard message for someone across seas? It is in the works. Shoutable aims to expand their business to reach over 50,000 screens and 10,000 large billboards in 28 countries and 10,000 cities around the world. Along with expansion plans, the digital billboard platform will eventually include a variety of holiday themed templates to include everything from national holidays to graduations.

Ready to surprise mom with a message on her work commute? Skip the greeting card this year and create a Shoutable.

Read full article on Off The Strip

CELEB Magazine: Charli and Dixie D’Amelio Team Up with Shoutable Just in Time to Send Mom a Big Message for Mother’s Day

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Sometimes you need to tell a big message to someone who matters. You could always get a Hallmark card or write a note – that’s sweet.

But if you really want to make an impact and send them a message that goes beyond what you can write in a little card, consider Shoutable. Shoutable is a digital billboard – yes the kind you see on the roadside – and now you can put your very own message up there, just in time for Mother’s Day.

The wildly successful influencer sisters Dixie and Charli D’Amelio are teaming up with Shoutable to get the word out.

Shoutable.me and the D’Amelios – Just in Time for Mother’s Day

Using Shoutable’s new technology, customers can create and post a message that is then displayed on digital billboards across the country, with just a few clicks.

The company offers pre-made templates that allow users to add a photograph and message with no hassle.

Customers create the message, determine the locations of the boards they want to utilize, and choose the timeframe they want their customized Shouts to display.

The D’Amelio sisters say in a statement of their team up with Shoutable for the launch, ““Shoutable has opened up the world of digital billboards so anyone can post content in the real world. We’re excited to be part of the Shoutable launch just in time for Mother’s Day!”

Jonathan Gudai, CEO of Shoutable, adds in a statement, “We’re very excited to work with Dixie and Charli D’Amelio on the launch of Shoutable. The ability to bring this digital technology into the hands of their millions of fans, as well as everyday consumers, is groundbreaking. Now everyone can share a #ShoutYourLove message to their friends and family in a new and unique way that has been off limits to the general public until now.”

It must be ridiculously expensive, right? Wrong. For 10 shouts across a 10-minute period, it only costs $40.

Shoutable works with the omnipresent Lamar Advertising, with access to more than 1,600 digital billboards across 42 states. Shoutable says they soon plan to expand to 500,000 digital screens and 10,000 large-format billboards in 28 countries and over 10,000 cities worldwide.

The team adds in a statement, “During the launch, a portion of Shoutable’s revenue will be donated to the National Breast Cancer Foundation, Inc® for each @Shoutable mention or tag across all their social media platforms.”

This Mother’s Day-focused launch is available only in the US for the time being. For more information, visit the website.

Read full article on Celeb Magazine

MediaPost: TikTok Stars Partner With Startup, Invite Fans To Send Mother’s Day ‘Shouts’ On Digital Billboards

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Famed social media personalities Charli and Dixie D’Amelio, are celebrating this Mother’s Day by partnering with Shoutable, a startup that is inviting anyone to share personal messages on full-sized digital billboards across the country. 

As seen in the D’Amelio’s TikTok video, Shoutable provides pre-made templates so users can send Mother’s Day “Shouts” by adding a photo and message directly on their phones. 

Users can then determine the locations of the boards they choose to display their Shout on, as well as the time frame those Shouts will run.

Shoutable was founded earlier this year by a group of ad-tech and ecommerce entrepreneurs at Las Vegas-based advertising agency Adomni. The startup partnered with Lamar Advertising Company, which helps users’ messages to appear on over 1,600 digital billboards in 42 states across the U.S.

“We’re very excited to work with Dixie and Charli D’Amelio on the launch of Shoutable,” says Jonathan Gudai, CEO of Shoutable. “The ability to bring this digital technology into the hands of their millions of fans, as well as everyday consumers, is groundbreaking.”

Following this launch, Shoutable says it plans on expanding its presence to more than 500,000 digital screens and 10,000 large format billboards in 28 countries and 10,000 cities worldwide. 

Templates will also vary beyond Mother’s Day themes, spanning holidays, birthdays, anniversaries, graduations, special occasions etc. 

A portion of Shoutable’s revenue will be donated to the National Breast Cancer Foundation for each @Shoutable mention or tag across its social media platforms.

Read full article on MediaPost

Tubefilter: Shoutable taps Charli and Dixie D’Amelio to boost its buy-a-billboard debut

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Charli and Dixie D’Amelio are marking Mother’s Day with a new partnership.

The TikToker sisters—who have 140 million followers and 57.4 million followers, respectively—have teamed up with Shoutable, a startup that lets users broadcast personal messages on full-size billboards across the U.S. for $40 a pop.

Founded this year by a group of ad tech and ecommerce entrepreneurs out of Las Vegas-based advertising agency Adomni, Shoutable currently broadcasts users’ messages to 1,600+ digital billboards in 42 states across the U.S.

Users can create their shout-outs from a variety of set templates, then personalize messages to family and friends with custom text and photos. For its launch, Shoutable is only focusing on Mother’s Day, but says it has plans to expand templates to include more major holidays, everyday special occasions, and “just cus.”

Once a user has created their Shout, it starts at $40 to display their message on up to ten billboards in Shoutable’s network. They can choose which billboards and which days and times for their message to appear.

The D’Amelio sisters gave a rundown of the process in their promo TikTok for the partnership:

@charlidamelio dixie and i got our mom a billboard on @shoutable.me!! link in bio #shoutyourlove #shoutablepartner ♬ original sound – charli d’amelio

“Shoutable has opened up the world of digital billboards so anyone can post content in the real world,” Charli and Dixie said in a statement. “We’re excited to be part of the Shoutable launch just in time for Mother’s Day!”

Jonathan Gudai, Shoutable’s CEO, adds, “The ability to bring this digital technology into the hands of [the D’Amelios’] millions of fans, as well as everyday consumers, is groundbreaking. Now everyone can share a #ShoutYourLove message to their friends and family in a new and unique way that has been off limits to the general public until now.”

Following this launch, Shoutable plans to expand its network to more than 10,000 full-size billboards across 10,000 cities in 28 countries, plus 500,000 other digital screens worldwide, it says.

Read full article on Tubefilter