Forbes: Shoutable Is Taking The Shout-Out Into The Real World

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When you think of billboards, you don’t usually think of influencers or tech. But the advertising tech company, Shoutable, is reinventing how digital billboard space is bought and sold.

Shoutable launched on Mother’s Day and they allow people to purchase digital messages that appear on billboards across the U.S. These messages, called Shouts, take a quick post that would have gotten an average amount of eyes online and makes into a full-blown spectacle.

It gives smaller creators, and advertisers, a platform to make a statement in real life.

It also helps the billboard owners, and operators, earn more revenue. “They can earn two to three times more revenue for the same digital plays because the buyers are purchasing smaller amounts of time and are focused on the impact of their Shout, not on advertising metrics, like share of voice percentage or CPM,” explained Shoutable’s CEO, Jonathan Gudai.

For the launch, Shoutable partnered with the Lamar Advertising Company, starting with 1,600 digital billboards across 42 states in the U.S. Through a simple, credit card enabled e-commerce buying process, billboard space was sold in $40 packages comprising 10 billboard plays (Shouts) within a 10-minute window.

The TikTokers, and the larger influencer community, are already giving it their seal of approval.

TikTok superstars, Charli and Dixie D’Amelio, partnered with Shoutable for its Mother’s Day launch. The duo surprised their Mom with a collection of Mother’s Day Shouts.

Charli D’Amelio said “Shoutable has opened up the world of digital billboards so anyone can post content in the real world. We’re excited to be part of the Shoutable launch just in time for Mother’s Day!”

The D'Amelios in front of their Shoutable billboard
Charli and Dixie D’Amelio, with their Mom, Heidi, standing in front of their Shoutable billboard.

The Mother’s Day launch featured 30 different message templates, in both English and Spanish, which could be personalized with names and photos.

Ian Dallimore, Vice President of Digital Growth at Lamar Advertising said, “Adomni (the parent company of Shoutable and their B2B brand) and Shoutable are changing media as we know it. Shoutable has blurred the line between advertising and social media, allowing users to share their messages both on large digital screens in the physical world, as well as on their small screens on their favorite social media platforms. We’re glad to be at the forefront of this new technology, with our partner Shoutable.”

“This Mother’s Day, we witnessed the power of billboards to bring immense creativity, joy and pride to so many people. Seeing your own content, on a digital billboard, is exhilarating and you quickly feel the urge to share that feeling with as many people as you can. Shoutable’s mission is to make that possible in social media, in a frictionless way,” said Jonathan Gudai, CEO of Shoutable.

It seems like every creator or celebrity want to do the largest events possible; whether it’s a launch of their new product line or a gender reveal. So, it only makes sense to bring those events to real life; instead of just living on social.

They are giving both large and small creators the space to be seen and heard, while also giving advertisers a completely new revenue stream.

Maybe I’ll get some Shouts to see if I can get some new followers. I can definitely use some. And I’ll bet you’d like some more too.

Read full article on Forbes

Off The Strip: TikTok Celebs Dixie and Charli D’Amelio Help Launch Shoutable for Mother’s Day (2022)

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There are several ways to say Happy Mother’s Day, but there’s nothing quite like dedicating an entire billboard to mom. Las Vegas is among the cities participating in the launch of a new technology service, Shoutable. 

TikTok stars Dixie and Charli D’Amelio partnered with Shoutable, a digital billboard company, to help create a new personable way to share messages with friends and family.

“We’re very excited to work with Dixie and Charli D’Amelio on the launch of Shoutable.” says Jonathan Gudai, CEO of Shoutable in a statement.

He continues. “The ability to bring this digital technology into the hands of their millions of fans, as well as everyday consumers, is groundbreaking. Now everyone can share a #ShoutYourLove message to their friends and family in a new and unique way that has been off limits to the general public until now.”

Through Shoutable’s online platform, users can easily post a message on a billboard in town. The platform provides pre-made templates that are customizable, which includes the option to add a photo and a message.

@charlidamelio dixie and i got our mom a billboard for mother’s day on @shoutable.me!! link in bio to get your own #shoutyourlove #shoutablepartner ♬ original sound – charli d’amelio

How Does Shoutable Work?

The process is simple and only takes a few clicks. First, make a special message for mom. Second, pick a location with an available digital billboard. The website utilizes a map tool to provide a smooth process. Finally, choose the time period that you want your shout out to be displayed.

All of this sounds pretty swell, but I’m sure the next question you’re about to ask is how much? This grand gesture is priced at $40 for 10 Shouts for a 10 minute time frame. The billboard image also has the ability to be shared across all social media platforms.

Lamar Advertising teamed up with Shoutable to expand the reach of their launch just in time for Mother’s Day. Due to this collaboration, they are providing over 1,600 digital billboards in 42 states in the U.S.

A Portion Of The Proceeds Goes To Charity

A portion of the company’s revenue from the launch will go to a good cause. Shoutable is donating part of the proceeds to the National Breast Cancer Foundation. Every time they receive an Shoutable mention or tag on their social media channels, they make a contribution.

Want to create a billboard message for someone across seas? It is in the works. Shoutable aims to expand their business to reach over 50,000 screens and 10,000 large billboards in 28 countries and 10,000 cities around the world. Along with expansion plans, the digital billboard platform will eventually include a variety of holiday themed templates to include everything from national holidays to graduations.

Ready to surprise mom with a message on her work commute? Skip the greeting card this year and create a Shoutable.

Read full article on Off The Strip

CELEB Magazine: Charli and Dixie D’Amelio Team Up with Shoutable Just in Time to Send Mom a Big Message for Mother’s Day

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Sometimes you need to tell a big message to someone who matters. You could always get a Hallmark card or write a note – that’s sweet.

But if you really want to make an impact and send them a message that goes beyond what you can write in a little card, consider Shoutable. Shoutable is a digital billboard – yes the kind you see on the roadside – and now you can put your very own message up there, just in time for Mother’s Day.

The wildly successful influencer sisters Dixie and Charli D’Amelio are teaming up with Shoutable to get the word out.

Shoutable.me and the D’Amelios – Just in Time for Mother’s Day

Using Shoutable’s new technology, customers can create and post a message that is then displayed on digital billboards across the country, with just a few clicks.

The company offers pre-made templates that allow users to add a photograph and message with no hassle.

Customers create the message, determine the locations of the boards they want to utilize, and choose the timeframe they want their customized Shouts to display.

The D’Amelio sisters say in a statement of their team up with Shoutable for the launch, ““Shoutable has opened up the world of digital billboards so anyone can post content in the real world. We’re excited to be part of the Shoutable launch just in time for Mother’s Day!”

Jonathan Gudai, CEO of Shoutable, adds in a statement, “We’re very excited to work with Dixie and Charli D’Amelio on the launch of Shoutable. The ability to bring this digital technology into the hands of their millions of fans, as well as everyday consumers, is groundbreaking. Now everyone can share a #ShoutYourLove message to their friends and family in a new and unique way that has been off limits to the general public until now.”

It must be ridiculously expensive, right? Wrong. For 10 shouts across a 10-minute period, it only costs $40.

Shoutable works with the omnipresent Lamar Advertising, with access to more than 1,600 digital billboards across 42 states. Shoutable says they soon plan to expand to 500,000 digital screens and 10,000 large-format billboards in 28 countries and over 10,000 cities worldwide.

The team adds in a statement, “During the launch, a portion of Shoutable’s revenue will be donated to the National Breast Cancer Foundation, Inc® for each @Shoutable mention or tag across all their social media platforms.”

This Mother’s Day-focused launch is available only in the US for the time being. For more information, visit the website.

Read full article on Celeb Magazine

MediaPost: TikTok Stars Partner With Startup, Invite Fans To Send Mother’s Day ‘Shouts’ On Digital Billboards

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Famed social media personalities Charli and Dixie D’Amelio, are celebrating this Mother’s Day by partnering with Shoutable, a startup that is inviting anyone to share personal messages on full-sized digital billboards across the country. 

As seen in the D’Amelio’s TikTok video, Shoutable provides pre-made templates so users can send Mother’s Day “Shouts” by adding a photo and message directly on their phones. 

Users can then determine the locations of the boards they choose to display their Shout on, as well as the time frame those Shouts will run.

Shoutable was founded earlier this year by a group of ad-tech and ecommerce entrepreneurs at Las Vegas-based advertising agency Adomni. The startup partnered with Lamar Advertising Company, which helps users’ messages to appear on over 1,600 digital billboards in 42 states across the U.S.

“We’re very excited to work with Dixie and Charli D’Amelio on the launch of Shoutable,” says Jonathan Gudai, CEO of Shoutable. “The ability to bring this digital technology into the hands of their millions of fans, as well as everyday consumers, is groundbreaking.”

Following this launch, Shoutable says it plans on expanding its presence to more than 500,000 digital screens and 10,000 large format billboards in 28 countries and 10,000 cities worldwide. 

Templates will also vary beyond Mother’s Day themes, spanning holidays, birthdays, anniversaries, graduations, special occasions etc. 

A portion of Shoutable’s revenue will be donated to the National Breast Cancer Foundation for each @Shoutable mention or tag across its social media platforms.

Read full article on MediaPost

Tubefilter: Shoutable taps Charli and Dixie D’Amelio to boost its buy-a-billboard debut

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Charli and Dixie D’Amelio are marking Mother’s Day with a new partnership.

The TikToker sisters—who have 140 million followers and 57.4 million followers, respectively—have teamed up with Shoutable, a startup that lets users broadcast personal messages on full-size billboards across the U.S. for $40 a pop.

Founded this year by a group of ad tech and ecommerce entrepreneurs out of Las Vegas-based advertising agency Adomni, Shoutable currently broadcasts users’ messages to 1,600+ digital billboards in 42 states across the U.S.

Users can create their shout-outs from a variety of set templates, then personalize messages to family and friends with custom text and photos. For its launch, Shoutable is only focusing on Mother’s Day, but says it has plans to expand templates to include more major holidays, everyday special occasions, and “just cus.”

Once a user has created their Shout, it starts at $40 to display their message on up to ten billboards in Shoutable’s network. They can choose which billboards and which days and times for their message to appear.

The D’Amelio sisters gave a rundown of the process in their promo TikTok for the partnership:

@charlidamelio dixie and i got our mom a billboard on @shoutable.me!! link in bio #shoutyourlove #shoutablepartner ♬ original sound – charli d’amelio

“Shoutable has opened up the world of digital billboards so anyone can post content in the real world,” Charli and Dixie said in a statement. “We’re excited to be part of the Shoutable launch just in time for Mother’s Day!”

Jonathan Gudai, Shoutable’s CEO, adds, “The ability to bring this digital technology into the hands of [the D’Amelios’] millions of fans, as well as everyday consumers, is groundbreaking. Now everyone can share a #ShoutYourLove message to their friends and family in a new and unique way that has been off limits to the general public until now.”

Following this launch, Shoutable plans to expand its network to more than 10,000 full-size billboards across 10,000 cities in 28 countries, plus 500,000 other digital screens worldwide, it says.

Read full article on Tubefilter

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